Thursday, May 28, 2015

Marketing #VisitGallia

Growing up in Gallia County I always thought that there wasn't anything to do around here. However after working here at The Gallia County Convention and Visitor's Bureau I have learned that there is much more going on than I originally thought. For example, this weekend Bob Evans Farms is Hosting a Bulls, Broncs and Barrels event. Or stretch your legs at the 3rd Annual Aubie STRONG 5K Run/Walk. Gallia County and the surrounding areas offer fun events throughout the year, here at the Bureau we focus on getting the word out about local events!

As the Intern, it is awesome to see what goes into these events. All the time and effort to organize and promote events are a lot of work.  As a Visitor's Bureau, we do our best to get the word out about events through different marketing outlets. Marketing was one of the subjects that I really loved at Ohio University and I really enjoy that I can combine my passion for tourism with my interest in marketing. We are constantly relaying information on social media sites such as Facebook and Twitter. But I'm still a big believer with face-to-face marketing, passing out flyers on the street, attending festivals to get the work out, etc. As I have talked about in previous posts it is about who you are targeting when you choose your marketing scheme. In Gallia, you reach more people though social media but yet audiences still crave that small town hospitality. Get out there this weekend and enjoy a little bit of Gallia. #VisitGallia

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Gallia County Convention and Visitors Bureau's photo.

Thursday, May 21, 2015

New Visitor Guides at the CVB!

At the beginning of this week our brand new Visitors Guides arrived! These guides list all of Gallia's local attractions, restaurants, places to stay, activities and much more! When anyone arrives at the Gallia County and Convention Visitors Bureau the very first thing I hand them is our Visitors Guide.

As a student I am constantly asking questions, so I grabbed our Executive Assistant Karen McCarty and here is what she had to say!

How long did it take to create the new Guide?

It started months ago...we wanted to have it out in March so that we could have them at the Tourism Expo. However it took about six months to get it just right!

What goes into creating a new visitors guide?

Adding and removing information, them move it all around. Contacting new sponsors and getting those ads formatted correctly. Toward the end of the process they changed the set up from folded to a booklet type of guide.

How often should a visitors guide be updated?

Distributing guides around town
It depends if you have events listed annual events usually stay. Ideally it should be yearly, if you can afford it. Cost prohibits us from being able to update yearly and other smaller tourism entities.

How many guides did the Bureau order?

20,000 guides and 9,000 of those went out to Ad Rack which is a Tourist Broacher Distribution Service that takes tourist literature to locations such as roadside rests. This is a larger amount of guides than we normally order because we are using the Ad Rack. The 9,000 guides will be at stops in Washington County, Wood County, Ashtabula County, Belmont County, Preble County and Scioto County.

Why are the sponsors who purchase ads important?

They help us get the guide printed with limited expense to us and we can use money to promote the area. Also it gives the sponsors a chance to get their information available to the public.

Why is it important to have a visitors guide for Gallia County?

To attract people here and show what our county has to offer!

Stop in anytime at the Bureau to pick up your copy of the visitors guide!

Thanks for reading,

Friday, May 15, 2015

Community Kindness

Gallia County is a fairly small community and it is always heart warming to see businesses reaching out to the community, whether it be big or small. Today I stopped into Pip and Hud's the new Frozen Yogurt and Gourmet Popcorn shop on Second Avenue. It was my first time in there and it was so tasty! As I sat drinking my Strawberry Smoothie a small group of kids from Guiding Hands Elementary came in. Pip and Hud's gave these kids the royal treatment. The kids got to see the backroom behind the frozen yogurt machines and they even made a fresh batch of popcorn just so the kids got to see how it was made. What was the cherry on top of this story was that Pip and Hud's gave them their yogurt for free! Pip and Hud's opened at the beginning of April and it is really nice to see that they are community oriented! What a wonderful addition to our community for sure! Check them out 334 Second Ave!

Check out their facebook page!

Tuesday, May 12, 2015

Senior Citizens Day

Today, along with Amanda Crouse our Executive Director, we tabled at the Senior Citizens Day located at the Gallia Senior Resource Center. We passed out lots of freebies such as lanyards, can cozies, round "tuits" and brochures. Even though I grew up in Gallia County I had never been to the Senior Resource Center. I'll be honest I figured that this would be boring. However, those Senior Citizens were beyond thrilled at all the free goodies, in fact they reminded me a lot of college students when they get free stuff. Along with our table several other businesses were represented, Arbors and Family Oxygen and Medical Equipment to say a few. The Buckeye Hills Diverse Health Occupations students were also present and assisting with the event, passing out food, running BINGO and visiting with the guests. At our table we interacted with the guests and gave them information regarding upcoming events. This really got me thinking about target markets for events. Today we use so much social media to get the word out that sometimes we forget that not everyone is plugged in but those folks shouldn't be forgotten! Todays take-away is to not focus all your marketing into one outlet because you can miss so many people in the shuffle.

Thanks for reading

Amanda sneaked a picture of me...



I am Kaitlynn and this is my blog for the Gallia County Convention and Visitors Bureau! I am completing my internship here for my Hospitality degree from Ohio University. I choose Gallia because it is my hometown and I have a passion for tourism. This blog will be my recording of the events and daily operations of the Visitors Bureau.

Thanks for reading

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